The clickbait title is not my own. But it is the title of an article in Forbes about how to better communicate science with the public.
The too long; didn’t read version is below, and if you’re busy and want to focus on a few, I recommend 1, 6 (“Reflect on what you want (or do not want) on the record days, months or years later and use that as a filter.”), and 9.
1. Know your audience.
2. Don’t use jargon.
3. Get to the point.
4. Use analogies and metaphors.
5. Three points. Studies continue to show that three key points are effective with audiences.
6. You are the expert.
7. Use social media.
8. The myth of “popularizers.”