One of our reasons for starting this blog was to write a biology blog for the general public. I think one of the biggest concerns in the US is scientific illiteracy, and we as a collaborative group, wanted to combat that.
My friend recently posted this comment on facebook, and it really stuck me:
“Tritrophic is not a real word. Your reader does not know the words tritrophic, ecological assemblage, genomics or parthenogenesis. That is not because your reader is dumb. It is because scientists made up those words and never told anyone but other scientists. Don’t underestimate the intelligence of your readers. Readers can be very clever, but it is not their job to know all of the words that you and the twelve people you call colleagues made up.”
This caused me to seek the source, and it’s an EXCELLENT blog post about how to write science for the public. We tend towards dry, complex sentences that convey information. While we shouldn’t necessarily be making things up (please) we as scientist should do a better job of conveying our passion and enthusiasm. And Rob’s blog post is an excellent set of rules for how to do that. CHECK IT OUT HERE!