Well, it had to happen some time, I guess. A friend tagged me on Facebook in the “ice bucket challenge” to raise funds for the ALS Association. It’s gone massively viral: post a video of yourself getting soaked in ice water, donate to ALSA, and nominate more folks to do the same. So far, it’s raised more than $70 million, and it’s not slowing down yet.
My grandfather died of ALS, so I’m all in favor of funding research to find a cure. But as a working biologist, the idea of financing research in spurts of social media enthusiasm worries me a little. As Felix Salmon notes at Slate:
You need to fund scientists year in and year out; throwing a large grant at them in 2014 and then going away would probably end up causing more harm than good. As a result, most of this money will (and should) probably end up simply sitting on the ALS Association balance sheet, maybe earning some modest rate of interest, getting doled out very slowly over many years.
In terms of bang for the buck, then, giving money to the ALS Association is not much better than giving it to Harvard. Rather than being front-loaded and effective, it’s going to be back-loaded and (sadly, given the results of the $100 million that the ALS Association has spent to date) probably ineffective.